About

Benita Bensch

Hi! Here’s a condensed version of my 39 year long story to date...

I am a mother of four boys, writer, coach, entrepreneur and Australian farmer on a mission to live my best life, and help others to do the same. I believe in the power of vulnerability through storytelling to start and shape meaningful conversations.

The journal that I kept through a challenging infertility journey with my husband Adam was the catalyst for me to write the complete story, and share it through my first book The Art of Trying. I’ve always loved to write and journal.

I am passionate about supporting and empowering women, and facilitating real conversations around topics encountered on the journey of motherhood, like endometriosis, infertility, miscarriage, IVF, pregnancy and mental health. I also feel strongly about inspiring others to go after what they want and share their individual extraordinary life stories.

In conjunction with my family, my husband Adam and I own and operate a mixed farm near Moonie in south west Queensland, Australia. It’s here that I spread my time among my family, writing, community and managing our farm and businesses with Adam.

I hold a Bachelor of Rural Science (1st Class Hons), a Graduate Diploma in Business Studies (Marketing and Management) and my professional experience encompasses beef cattle genetics and extension, business management, public relations, marketing, project management, events and coaching.

Before children I ran a successful regional small business – Sunburnt Country Consulting – specialising in marketing communications, branding and later, coaching.

I like to talk if given the opportunity and have presented at numerous regional, state and national events on the topics of marketing, branding, business and personal development. My most notable engagements have included:

“Building a brand to believe in” Pharmacy Business Network conference, Canberra 2013;

“Building a business in the bush” Flying Solo podcast interview 2013;

“Running a micro business in the bush” and “The resilient leader” on two National Rural Women’s Coalition webinars in 2014 and 2015.

“Having it all” Commonwealth Bank of Australia Women in Business High Tea, Gunnedah 2015

Benita Bensch
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Benita Bensch

In 2014 I was honoured to be named in the Top 100 Women in Australian Agribusiness. I’ve been featured in the Downunder magazine, Border Living magazine, and profiled in the RM Williams OUTBACK magazine.

Whilst I am very proud of my professional accomplishments, my greatest life achievement is our children. What I once thought was challenging and important pales in comparison to the challenge, significance and responsibility of motherhood.

I love being a Mum, running, planning, breeding Charolais cattle, getting up before the sun does, cooking, being of service to other women, being at home and the smell of rain.

My favourite quote is “Whatever the mind can conceive and believe, the mind can achieve” by Napoleon Hill.